Supercharge your B2B revenue growth with insights from Mike Eyre from Armor Express, Victoria Aisenberg from Salesforce Commerce Cloud, and Alex Kolesnichenko from Forte DGTL.
Forte DGTL hosted a virtual round table focused on a critical topic for modern B2B businesses: Driving Revenue Growth with Salesforce Commerce vs. Shopify Plus. This event was moderated by Alex Kolesnichenko, CTO at Forte DGTL, who guided the discussion and contributed his insights.
The round table featured two guest experts:
- Victoria Aisenberg, Regional Vice President at Salesforce Commerce Cloud, with over 14 years of experience in shaping B2B eCommerce solutions.
- Mike Eyre, Marketing Director at Armor Express, who shared firsthand insights into implementing Salesforce Commerce Cloud for their distributor customers.
The discussion delved into the strengths of Salesforce Commerce Cloud as a B2B platform, the challenges of transitioning from legacy systems to Salesforce Commerce, and the tangible outcomes businesses can expect from making this change. Here are the key insights from this session.
Why Salesforce Commerce is Built for B2B Success
The panel highlighted how Salesforce Commerce Cloud provides an advantage over Shopify for B2B companies due to its robust, enterprise-level features. Unlike Shopify, Salesforce offers out-of-the-box functionality for complex workflows, account hierarchies, and personalized pricing structures tailored to B2B needs.
Victoria explained that Salesforce’s unified platform integrates seamlessly with CRM, marketing automation, and order management systems, giving businesses a holistic view of their operations. This integration is essential for delivering exceptional customer experiences and improving operational efficiency.
Navigating the Transition: Overcoming Replatforming Challenges
Transitioning from Shopify to Salesforce Commerce Cloud is not without challenges. The discussion addressed common hurdles, such as data migration, integration with third-party systems, and adapting to Salesforce’s more customizable architecture.
Victoria emphasized the importance of strategic planning, involving key stakeholders early, and adopting a phased migration approach. She noted that success often depends on partnering with experienced implementation teams who can streamline the process and mitigate risks.
Measurable Business Outcomes and ROI
One of the most compelling takeaways from the round table was the discussion on the outcomes businesses can achieve with Salesforce Commerce Cloud. Mike Eyre shared how implementing Salesforce Commerce Cloud transformed the Armor Express distributor portal. By providing advanced product configurators, streamlined order processing, and robust reporting, Salesforce enabled Armor Express to enhance customer satisfaction while increasing revenue.
To see these results in action, check out our Armor Express Success Story.
Victoria backed this up with industry examples, showing how businesses leveraging Salesforce often experience increased sales, higher customer retention rates, and operational cost savings.
Best Practices for Businesses Considering the Shift
The discussion wrapped up with practical advice for companies considering moving from their legacy systems to Salesforce Commerce Cloud:
- Conduct a thorough assessment of your current platform’s limitations.
- Engage stakeholders across marketing, sales, and IT to align on business goals.
- Prioritize features that directly impact customer experience and revenue growth.
- Partner with experienced implementation experts to navigate complexities.
Watch the Full Discussion On-Demand
Whether you’re considering a platform migration or exploring ways to optimize your existing solution, this round table recording is a must-watch for businesses looking to elevate their B2B eCommerce strategy.
👉 Watch the full event here: Driving B2B Revenue Growth: Salesforce Commerce vs. Shopify Plus
As the digital commerce landscape evolves, choosing the right platform for your B2B business is more critical than ever. Salesforce Commerce Cloud stands out as a powerful solution for companies aiming to scale operations, enhance customer experiences, and drive measurable growth.
For more insights and guidance on transitioning to Salesforce Commerce Cloud, feel free to explore our blog or book a meeting with our CTO Alex Kolesnichenko.
